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Quibi’s Mobile-Only Viewing Is Already Frustrating Some People

quibi’s-mobile-only-viewing-is-already-frustrating-some-people

A few hours into Quibi’s much-hyped debut, people have expressed irritation over something that’s supposed to be one of the streamer’s key differentiating features: You can only watch its lineup of original movies and shows on a mobile device.

Why, amid the stay-at-home COVID-19 crisis, is Quibi limiting itself only to the smallest screens in the house?

Jeffrey Katzenberg, the movie mogul who founded Quibi, has maintained that the mobile-only approach — delivering premium content in snackable episodes of under 10 minutes throughout the day — gives it a use case and value proposition that’s very distinct from other subscription VOD players like Netflix.

“Mobile video is the white space,” he told me in an interview last year.

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