The best ampersands tell you a lot about a typeface. Thanks to its unusual structure, the curly symbol that’s a substitute for ‘and’ is the character that can make or break a typeface for the type-conscious designer. It’s a character that asks the typographer to make certain creative decisions above and beyond the A to Z letter set, the numerals and standard punctuation, and the care that goes into an ampersand is often indicative of the attention to detail that has gone into the typeface across the board.
As a designer, the ampersand can be your plaything. It’s the maverick character in the set, the one that really tested the typographer in its creation, and the one that can bring the right atmosphere to a project when used at a large scale.
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