Facebook unveiled a new logo today that’s meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook,” but in a really bland and generic font that looks like it would fit in well on a credit card. A GIF shows the wordmark displaying in different colors to represent the different brands — blue for Facebook proper, green for WhatsApp, pinkish for Instagram, and so on.
The logo is supposed to be put to use in the “coming weeks” within Facebook products and marketing materials. We’ve known for a couple months that Facebook would soon add “from Facebook” within some of its other apps, and it turns out we’re going to see this logo instead of the traditional blocky blue Facebook wordmark.
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