Apple’s AirPods Pro Are Not Only the Best In-Ear Buds You Can Buy, They’re Also the Company’s Most Important Product
Apple’s newest product is a perfect combination of design, performance, and user experience.
By Jason AtenWriter and business [email protected]
Yesterday, two things happened at Apple that seem unrelated, but actually have more to do with one another than you might think. The company released a high-end version of its AirPods, now called the AirPods Pro. It did this on the same day it announced its third-quarter earnings. And while the two things aren’t directly connected, the AirPods Pro represent Apple’s best chance at turning around its financial performance as iPhone growth continues to slow.
We’ll get to the financial results in a minute,
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